Our Story
About the designer...
EJ Lee studied fashion design at The Fashion Institute of Technology in New York.
"There are so many things that make me happy. A big smile on my daughter’s face. Drops of cool drizzle in the steamy summer day. A cup of hot and creamy americano in the morning on empty stamoch always make me so happy. Simple things in life make me happy. After I studied fashion and worked in fashion industry for so many years, I appreciate minimalist design. I believe when design is at the simplest form, it accentuate the beauty of the raw material and the quality of the product."
About the brand...
ETTE stands for EJ Tae Tae EJ. It is the decalcomanie of my initial and my husband's initial. The ETTE New York was born while before long waits of my daughter's arrival. After giving up to have a child together, we decided to pursue our passion for creating timeless & practical handbag brand and raise it like our own child. We created each pieces with love and purpose. ETTE will be the start of the change I wish to see in the world and ETTE will grow with my LOVE and HOPE to see the change in the world.